You may not have the necessary resources or budgets to reach new customers out there in time for Black Friday. If this is the case, consider partnering up with one or more software companies so you all benefit from each other’s promotions. This is probably one of the most cost efficient ways to get your message exposed to new but relevant audiences.
The idea is simple: You reach out to another company out there that targets the same or a similar audience or whose products are complementary to yours. For example, if your product is a project management tool tailored to the needs of content teams you could reach out to a business selling content management software.
What happens next is either party pushes the other party’s promotion to their audience through their online channels (e.g. newsletter, social media, blog etc.) or even through a product bundle.
Tip: Prefer to reach out to companies with similarly sized customer base or revenue as yours. Of course, you can’t be 100% sure, but use any industry knowledge you may have access to as well as any information you can get from their website to assess whether they would be a good fit. If they’re disproportionately smaller than you then your message won’t travel far whereas if they’re considerably bigger they will more likely be reluctant to promote your offer without any monetary rewards.
Paula Recker, Account Manager