Paddle's Mac Trends Report 2018
Inform your 2019 Mac software sales strategy
Paddle's mission is to help software companies succeed.
Over the last 6 years we've helped hundreds of software companies grow by helping them maximize their revenues in many ways - offering discounts & coupons being one among many!
In this data-infused report, you'll learn about:
- The trends and patterns we observed among our Mac sellers in 2018
- Their move to a subscription model
- Per-seat licensing for B2B subscriptions
- The type of checkouts which converted best for them
- The cross-promotions opportunities
... and it's not only about Dark Mode!